B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68.8%
68.8% -- donation likelihood increase for charity donors (2026)
Framing requests as 'Gift' instead of 'Donate' increased the likelihood of people donating to charities by up to 68.8%.
- Reported as an upper bound ('up to 68.8%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier B
https://app.sciencesays.com/p/gift-framing-boosts-donations ↗
Source Article
Say “Gift” not “Donate” to increase donations
Original Research
Science Says
· Original study ↗
Methodology
Behavioral research on gift vs donate framing in charitable appeals; upper bound of effect reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
charity donors: 68.8% donation likelihood increase. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gift-framing-donation-likelihood-68-8
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<blockquote cite="https://lighthousedata.io/data/gift-framing-donation-likelihood-68-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.8%</strong> -- donation likelihood increase for charity donors<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/gift-framing-donation-likelihood-68-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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