B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- consumer expectation rate for Millennial consumers (2020)
84% of millennials say that they expect more than just a product from a brand.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.hollywoodbranded.com
Primary
Tier C
https://blog.hollywoodbranded.com/how-brands-celebrities-have-supported-blacklivesmatter ↗
Source Article
How Brands & Celebrities Have Supported #BlackLivesMatter
How Brands & Celebrities Have Supported #BlackLivesMatter
Quick Answer
Hollywood Branded shares insight for brand on what has worked, or failed, in how celebrities and brands have supported the Black Lives Matter Movement.
What Marketers Can Learn From Their Wins + Mistakes
Covid-19 restrictions beg…
Original Research
blog.hollywoodbranded.com
· Original study ↗
Methodology
Aggregate stat cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial consumers: 84% consumer expectation rate. Source: blog.hollywoodbranded.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-expect-more-than-product-84
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<blockquote cite="https://lighthousedata.io/data/millennials-expect-more-than-product-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- consumer expectation rate for Millennial consumers<br><small>Source: blog.hollywoodbranded.com (2020) · <a href="https://lighthousedata.io/data/millennials-expect-more-than-product-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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