B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$101,200,000
$101,200,000 -- mobile ad spend for Millennial Media (2015)
Millennial Media captured $101.2 million of total mobile ad spend in the United States.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$101,200,000
Unit
Currency Usd
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.adexchanger.com/ad-exchange-news/wednesday-09092015/ ↗
Source Article
Mobile Challenge; Sovrn Adds Header Bidding
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer estimate cited by AdExchanger
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennial Media: $101,200,000 mobile ad spend. Source: eMarketer (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-media-us-mobile-ad-spend-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennial-media-us-mobile-ad-spend-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$101,200,000</strong> -- mobile ad spend for Millennial Media<br><small>Source: eMarketer (2015) · <a href="https://lighthousedata.io/data/millennial-media-us-mobile-ad-spend-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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