4.4%
4.4% -- ecommerce adoption rate for Microbusinesses (microempresas) (2023)
In Mexico in 2023, only 4.4% of microbusinesses sold goods or services online.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Article states microbusinesses selling via internet ("apenas 4.4% vendía por internet"); context implies Mexican economic units based on terminology ("unidades económicas") and publisher's market, though the citing source name was stripped from the text. Related figures in the same passage (5.45M economic units, 95.5% micro, 41.5% employment, 17.1% of revenue, 23.5% internet use) excluded as out-of-scope business demography, employment, generic revenue, and generic technology usage.
<blockquote cite="https://lighthousedata.io/data/microbusinesses-selling-online-mexico-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.4%</strong> -- ecommerce adoption rate for Microbusinesses (microempresas)<br><small>Source: emprendedor.com (2023) · <a href="https://lighthousedata.io/data/microbusinesses-selling-online-mexico-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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