B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- ecommerce adoption rate for small distribution companies (2025)
23% of companies with annual revenue under $10 million offer ecommerce.
- Survey sample consists of 86% distribution companies and 14% manufacturers
- Ecommerce is defined as having a website with a shopping cart that allows customers to complete purchases
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
Distribution Strategy Group
Primary
Tier A
https://archive.distributionstrategy.com/distributors-show-steady-and-strong-growth-in-ecommerce/ ↗
Source Article
Thought Leadership and Software for Wholesale Change Agents
Selling online is no longer just for big distributors or the technically adept. Increasingly, ecommerce is a mainstream sales channel for distributors, according to an annual survey conducted by Distribution Strategy Group.
Respondents to the survey—86% from distribution companies and 14% from manuf…
Original Research
Distribution Strategy Group
· Original study ↗
Methodology
Annual survey conducted by Distribution Strategy Group.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
small distribution companies: 23% ecommerce adoption rate. Source: Distribution Strategy Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-adoption-small-companies-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-adoption-small-companies-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- ecommerce adoption rate for small distribution companies<br><small>Source: Distribution Strategy Group (2025) · <a href="https://lighthousedata.io/data/ecommerce-adoption-small-companies-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.