B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
59%
59% -- ecommerce adoption rate for monthly purchases made digitally in China (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
IAB
Primary
Tier A
https://mobilemarketingmagazine.com/chinese-shoppers-twice-as-likely-to-shop-on-mobile/ ↗
Source Article
Chinese Shoppers Twice as Likely to Shop on Mobile - Mobile Marketing Magazine
Chinese Shoppers Twice as Likely to Shop on Mobile
- Friday, November 11th, 2016
- Share this article:
Chinese consumers are almost twice as likely to make purchases on smartphones and tablets compared to US shoppers, with nearly a quarter of mobile users in China making daily purchases on their mob…
Original Research
IAB
· Original study ↗
Methodology
IAB report comparing digital commerce markets in the US and China
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
monthly purchases made digitally in China: 59% ecommerce adoption rate. Source: IAB (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chinese-ecommerce-adoption-2016
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<blockquote cite="https://lighthousedata.io/data/chinese-ecommerce-adoption-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- ecommerce adoption rate for monthly purchases made digitally in China<br><small>Source: IAB (2016) · <a href="https://lighthousedata.io/data/chinese-ecommerce-adoption-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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