B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- click through rate lift for Michaels (email and web personalization via NLG) (2023)
Michaels registered a 25% jump in CTR by using NLG to personalize communication across emails and websites.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
cogentinfo.com
Primary
Tier C
https://cogentinfo.com/resources/nlg-and-its-business-impact-across-industries ↗
Source Article
Cogent | Blog | NLG and Its Business Impact Across Industries
Analytics, AI/ML
November 23, 2023
Cogent Infotech
Blog
Dallas, TX
November 23, 2023
Artificial intelligence has redefined the way businesses operate and communicate with consumers. The ability to use technology to identify, process, and use structured and unstructured data for better results is an …
Original Research
cogentinfo.com
· Original study ↗
Methodology
Single-company case study of NLG-powered personalization across emails and websites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Michaels (email and web personalization via NLG): 25% click through rate lift. Source: cogentinfo.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/michaels-nlg-ctr-lift-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/michaels-nlg-ctr-lift-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- click through rate lift for Michaels (email and web personalization via NLG)<br><small>Source: cogentinfo.com (2023) · <a href="https://lighthousedata.io/data/michaels-nlg-ctr-lift-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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