B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3
3 -- return on ad spend increase for apps (2026)
MetaCTO reports achieving 3X higher return on ad spend (ROAS) on paid app campaigns.
- Marketing agency claim for client app campaigns
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MetaCTO
Primary
Tier B
https://www.metacto.com/services/app-growth ↗
Source Article
App Growth
Service
Strategic growth services that turn your app into a thriving business through user acquisition, retention, and monetization.
Brands that trust us
5.0 rating on
"MetaCTO exceeded our expectations."
CMO
G-Sight Solutions
"Their ability to deliver on time while staying aligned with our evolving…
Original Research
MetaCTO
· Original study ↗
Methodology
On paid campaigns.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
apps: 3 return on ad spend increase. Source: MetaCTO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/metacto-app-growth-5
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<blockquote cite="https://lighthousedata.io/data/metacto-app-growth-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- return on ad spend increase for apps<br><small>Source: MetaCTO (2026) · <a href="https://lighthousedata.io/data/metacto-app-growth-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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