B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- conversion lift for Meta's ad system (2025)
Meta's Flexible Media tool generates a median 23% lift in conversions by automatically repurposing existing assets into placements predicted to perform.
- median lift
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (3)
Meta
Primary
Tier C
https://about.fb.com/news/2025/12/meta-holiday-playbook/ ↗
Source Article
AI-Powered Ads Take Center Stage in Meta’s Holiday Playbook
- AI-first holiday strategy: Meta expands Advantage+ tools, flexible media, and creative insights to optimize campaign performance through automation.
- Creator commerce integration: Enhanced creator marketplace filters, partnership ads with testimonials, and catalog tie-ins position influencers at …
Also cited by
socialmediatoday.com
https://www.socialmediatoday.com/
2026-08-15
ppc.land
https://ppc.land/
2026-08-15
Original Research
Meta
· Original study ↗
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Meta's ad system: 23% conversion lift. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta_flexible_media_conversion_lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta_flexible_media_conversion_lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- conversion lift for Meta's ad system<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/meta_flexible_media_conversion_lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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