B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5
5 -- roas for Meta (Facebook/Instagram) (value-based bidding Level 3) (2025)
Meta (Facebook/Instagram) achieved a 4.9X ROAS with Level 3 Value-Based Bidding.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdZeta
Primary
Tier B
https://www.adzeta.io/whitepaper ↗
Source Article
Adzeta Whitepaper: Unlock E-commerce Growth with AI
Original Research
AdZeta
· Original study ↗
Methodology
Platform benchmark table; traditional ROAS baseline 2.1X (+133%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta (Facebook/Instagram) (value-based bidding Level 3): 5 roas. Source: AdZeta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-vbb-roas-2025
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<blockquote cite="https://lighthousedata.io/data/meta-vbb-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- roas for Meta (Facebook/Instagram) (value-based bidding Level 3)<br><small>Source: AdZeta (2025) · <a href="https://lighthousedata.io/data/meta-vbb-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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