B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19.2%
19.2% -- cost per mille increase for Meta (Q1 2025)
Meta's CPM was up 19.2% year-over-year in Q1 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19.2%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (4)
DTCROAS
Primary
Tier A
https://dtcroas.com/customer-acquisition-campaign-examples-2026/ ↗
Source Article
Customer Acquisition Campaign Examples That Drive Growth
Also cited by
statista.com
https://www.statista.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
uk.themedialeader.com
https://uk.themedialeader.com/
2026-08-18
Original Research
DTCROAS
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta: 19.2% cost per mille increase. Source: DTCROAS (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-cpm-increase-q1-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-cpm-increase-q1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.2%</strong> -- cost per mille increase for Meta<br><small>Source: DTCROAS (Q1 2025) · <a href="https://lighthousedata.io/data/meta-cpm-increase-q1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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