B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- cost per mille increase for ABC network (Q2 2011)
ABC upfront media agreements registered CPM increases of 9% (in the 9% to 10% range).
- Reported by media agency executives as a range of 9% to 10%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
Q2 2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (7)
MediaPost
Primary
Tier B
http://www.mediapost.com/publications/article/151415/abc-upfront-registers-9-cpm-gains.html?edition= ↗
Source Article
ABC Upfront Registers 9% CPM Gains
- by Wayne Friedman , May 31, 2011
ABC, running on the heels of broadcast leader Fox, has been making media agreements with CPM increases in the 9% to 10% range, according to media agency executives.
"ABC will look good for marketers -- especially when CBS comes out with its pricing," said one execu…
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Original Research
MediaPost
· Original study ↗
Methodology
Range extracted as midpoint
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ABC network: 9% cost per mille increase. Source: MediaPost (Q2 2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abc-upfront-9-cpm-gains
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<blockquote cite="https://lighthousedata.io/data/abc-upfront-9-cpm-gains" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- cost per mille increase for ABC network<br><small>Source: MediaPost (Q2 2011) · <a href="https://lighthousedata.io/data/abc-upfront-9-cpm-gains" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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