B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- cost per mille increase for Meta (Facebook, Instagram) (Q2 2025)
Meta's average price per ad increased by 9%.
- Attributed to improved campaign performance driven by AI optimizations
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
Q2 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adweek
Primary
Tier A
https://www.adweek.com/ai-boosts-metas-ads-revenue-to-466b/ ↗
Source Article
ИИ Meta усилил рекламу: выручка выросла до $46,6 млрд
ИИ Meta усилил рекламу: выручка выросла до $46,6 млрд
Meta1 отчиталась о сильном квартале на фоне масштабного внедрения ИИ в рекламные продукты. Рекламная выручка достигла $46,6 млрд (+21% г/г) при общей выручке $47,5 млрд. По словам Марка Цукерберга, именно ИИ обеспечил рост эффективности рекламной…
Original Research
Adweek
· Original study ↗
Methodology
Due to improved campaign results
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta (Facebook, Instagram): 9% cost per mille increase. Source: Adweek (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-average-cpm-increase-q2-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-average-cpm-increase-q2-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- cost per mille increase for Meta (Facebook, Instagram)<br><small>Source: Adweek (Q2 2025) · <a href="https://lighthousedata.io/data/meta-average-cpm-increase-q2-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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