B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$2
$2 -- cost per click for higher education paid social on Meta (2025)
In 2025, the median CPC for higher education paid social on Meta was $2.41.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Education Dynamics
Primary
Tier B
https://click-vision.com/education-marketing-statistics ↗
Source Article
Education Marketing Statistics: Benchmarks & Trends for 2026
Education marketing statistics tell a clear story right now — and it’s one every enrollment marketer should hear. Budgets are tightening, AI is rewriting how students discover schools, and the competition for qualified leads has become relentless. Many institutions are still running strategies from …
Original Research
Education Dynamics
· Original study ↗
Methodology
Median CPC; YoY change: +8.6%
Segmentation
Industrymarketing
Cite this stat
Plain Text
higher education paid social on Meta: $2 cost per click. Source: Education Dynamics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-cpc-2025
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<blockquote cite="https://lighthousedata.io/data/meta-cpc-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per click for higher education paid social on Meta<br><small>Source: Education Dynamics (2025) · <a href="https://lighthousedata.io/data/meta-cpc-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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