B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.5x
2.5x -- roas for Meta Ads (2026)
Meta Ads blended ROAS averages between 2.5:1 and 3:1.
- Meta Andromeda ranking system update increased CPMs by 20%+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.5x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Foundry CRO
Primary
Tier B
https://foundrycro.com/blog/roas-benchmarks-by-industry-2026/ ↗
Source Article
ROAS Benchmarks by Industry 2026 + Free Calculator | Foundry CRO
The short version:
- Average ROAS across industries is approximately 2.87:1, down 10% year-over-year
- Legal services leads at 8:1 ROAS; financial services operates as low as 0.45:1 (justified by high LTV)
- Email marketing produces the highest channel ROAS at 36:1 to 42:1; Google Search averages 2:…
Original Research
Foundry CRO
· Original study ↗
Methodology
Range reported; midpoint used
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 3 | |
| 2026 (current) | 2.5x | -10.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Ads: 2.5x roas. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-ads-roas-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-ads-roas-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5x</strong> -- roas for Meta Ads<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/meta-ads-roas-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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