B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- roi improvement for early adopters of AI-driven protocols in Asia-Pacific (2026)
Early adopters of AI-driven protocols like AdCP in Asia-Pacific markets have reported a 15% improvement in ROI.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Mediaocean
Primary
Tier A
https://missionmedia.asia/disney-mediaocean-prisma-direct-automates-ad-orders/ ↗
Source Article
Disney Mediaocean Prisma Direct Automates Ad Orders
Disney, Mediaocean Launch Prisma Direct to Automate Ad Orders
Disney and Mediaocean launch Prisma Direct to automate insertion orders across Disney's full ad portfolio. The platform eliminates manual paperwork, saving media buyers significant time on order processing.
Disney and Mediaocean announced…
Original Research
Mediaocean
· Original study ↗
Methodology
Reported by early adopters of AI-driven protocols like AdCP.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
early adopters of AI-driven protocols in Asia-Pacific: 15% roi improvement. Source: Mediaocean (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mediaocean-prisma-direct-automation-15-roi-improvement
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<blockquote cite="https://lighthousedata.io/data/mediaocean-prisma-direct-automation-15-roi-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- roi improvement for early adopters of AI-driven protocols in Asia-Pacific<br><small>Source: Mediaocean (2026) · <a href="https://lighthousedata.io/data/mediaocean-prisma-direct-automation-15-roi-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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