B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- roi improvement for Meta Andromeda (paid social campaigns) (2025)
Meta's Andromeda AI algorithm optimizes campaigns in real-time and improves ROI by 22%.
- Baseline and measurement methodology not specified in source text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier C
https://www.armadagrowth.com/fr/blog ↗
Source Article
Blog | Armada
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Original Research
Meta
· Original study ↗
Methodology
Blog claims Meta's Andromeda ad algorithm improves campaign ROI by 22%; baseline and measurement methodology not specified in source. Also describes 10,000x greater computing power (engineering spec, not extracted).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Andromeda (paid social campaigns): 22% roi improvement. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-andromeda-roi-improvement-22
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<blockquote cite="https://lighthousedata.io/data/meta-andromeda-roi-improvement-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- roi improvement for Meta Andromeda (paid social campaigns)<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/meta-andromeda-roi-improvement-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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