B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
35%
35% -- roi improvement for cross-platform ad campaigns vs single-platform ad campaigns (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (6)
cphere.ai
Primary
Tier C
https://www.dashclicks.com/blog/cross-platform-ad-strategy ↗
Source Article
Why Your Business Needs a Cross-Platform Ad Strategy
When you're on Instagram, you look up what you want to buy next, and then you see a YouTube ad for the same product you were looking at. Have you noticed how that brand follows you back? That's cross-platform advertising at work. It's not only effective, it's necessary in this technological field we…
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Original Research
cphere.ai
· Original study ↗
Methodology
cphere.ai research
Segmentation
Industrymarketing
Cite this stat
Plain Text
cross-platform ad campaigns vs single-platform ad campaigns: 35% roi improvement. Source: cphere.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cross-platform-ad-strategy-roi-improvement
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<blockquote cite="https://lighthousedata.io/data/cross-platform-ad-strategy-roi-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- roi improvement for cross-platform ad campaigns vs single-platform ad campaigns<br><small>Source: cphere.ai (2025) · <a href="https://lighthousedata.io/data/cross-platform-ad-strategy-roi-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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