B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.6%
6.6% -- median conversion rate for median landing page (2026)
The median landing page converts at approximately 6.6% across industries according to Unbounce benchmarks.
- varies widely by industry, e.g., B2B SaaS sits lower (~3-4%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
Unbounce
Primary
Tier B
https://buyerclone.com/blog/traffic-but-no-conversions/ ↗
Source Article
Getting Traffic but No Conversions? You Don't Have a Traffic Problem — Buyer Clone
In this article
- Traffic problem or friction problem? A 30-second test
- Where pages actually lose people
- A five-step friction diagnosis
- A worked example: the page that “just needed more traffic”
- Fix in priority order
- Why “12 reasons your page doesn’t convert” articles don’t help
- Find the…
Also cited by
statista.com
https://www.statista.com/
2026-08-15
triplewhale.com
https://www.triplewhale.com/
2026-08-15
newsletter.gamediscover.co
https://newsletter.gamediscover.co/
2026-08-15
Original Research
Unbounce
· Original study ↗
Methodology
Unbounce
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
median landing page: 6.6% median conversion rate. Source: Unbounce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median_landing_page_conversion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/median_landing_page_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.6%</strong> -- median conversion rate for median landing page<br><small>Source: Unbounce (2026) · <a href="https://lighthousedata.io/data/median_landing_page_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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