B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
31%
31% -- purchase intent lift for Mdundo audience in Tanzania (2024-11)
A month-long Coke Studio campaign partnership achieved a 31% boost in purchase intent among Mdundo users in Tanzania.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mdundo for Brands
Primary
Tier A
https://www.mdundoforbrands.com/post/unveiling-the-results-of-our-month-long-partnership-with-coke-s… ↗
Source Article
Unveiling the results of our month-long partnership with Coke Studio, custom-designed exclusively for Mdundo users in Tanzania! 📢📢📢
Unveiling the results of our month-long partnership with Coke Studio, custom-designed exclusively for Mdundo users in Tanzania! 📢📢📢
Nov 6, 2024
1 min read
Case Studies
With the strategic leadership provided by Beth Luvanda, Nyawira Kibuga, Lillian Makaka, and Kavata W., we successfully attained a re…
Original Research
Mdundo for Brands
· Original study ↗
Methodology
Company-reported campaign result from month-long Coke Studio partnership
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mdundo audience in Tanzania: 31% purchase intent lift. Source: Mdundo for Brands (2024-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mdundo-coke-studio-purchase-intent-boost-31
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<blockquote cite="https://lighthousedata.io/data/mdundo-coke-studio-purchase-intent-boost-31" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- purchase intent lift for Mdundo audience in Tanzania<br><small>Source: Mdundo for Brands (2024-11) · <a href="https://lighthousedata.io/data/mdundo-coke-studio-purchase-intent-boost-31" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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