B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- customer satisfaction for executives using Web 2.0 tools (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
McKinsey & Company
Primary
Tier A
https://customerthink.com/mckinsey_web_2_0_satisfies/ ↗
Source Article
McKinsey: Web 2.0 Satisfies
Social media and blogs continue their meteoric rise among businesses. But are they paying off?
That’s the question McKinsey & Company asks in their yearly Web 2.0 survey. The apparent answer: Payday is on the way.
According to McKinsey’s survey of 3,249 executives, organizations are seeing benefits …
Original Research
McKinsey & Company
· Original study ↗
Methodology
McKinsey's yearly Web 2.0 survey
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
executives using Web 2.0 tools: 50% customer satisfaction. Source: McKinsey & Company (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-web-2-0-customer-satisfaction
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<blockquote cite="https://lighthousedata.io/data/mckinsey-web-2-0-customer-satisfaction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- customer satisfaction for executives using Web 2.0 tools<br><small>Source: McKinsey & Company (2023) · <a href="https://lighthousedata.io/data/mckinsey-web-2-0-customer-satisfaction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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