B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- gross margin outperformance for companies with continuous customer feedback loops (2023)
Companies that embed continuous customer feedback loops into their product and marketing decisions outperform peers by more than 25% in gross margin according to McKinsey research.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://arshsingh.com/blog/pragmatic-marketing-framework/ ↗
Source Article
Pragmatic Marketing Framework in 2026
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research cited via third-party blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with continuous customer feedback loops: 25% gross margin outperformance. Source: McKinsey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-customer-feedback-gross-margin-2023
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<blockquote cite="https://lighthousedata.io/data/mckinsey-customer-feedback-gross-margin-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- gross margin outperformance for companies with continuous customer feedback loops<br><small>Source: McKinsey (2023) · <a href="https://lighthousedata.io/data/mckinsey-customer-feedback-gross-margin-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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