B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- gross margin outperformance for businesses leveraging customer behaviour data (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.digidir.com/using-data-analytics-to-drive-marketing-decisions/ ↗
Source Article
Using Data Analytics to Drive Marketing Decisions - DigiDir – Digital Marketing Agency
In a bustling city, there’s a marketer, Sarah, staring at her computer screen, surrounded by charts and graphs. Her challenge is not uncommon in the modern marketing world – to make sense of the vast ocean of data her campaigns generate. Sarah’s story mirrors the journey of marketers worldwide, navi…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses leveraging customer behaviour data: 25% gross margin outperformance. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-behaviour-data-gross-margin-25
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-behaviour-data-gross-margin-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- gross margin outperformance for businesses leveraging customer behaviour data<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/customer-behaviour-data-gross-margin-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.