B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- gross margin outperformance for organizations leveraging customer behavioral insights (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://www.180ops.com/blog/stop-wasting-resources-how-smarter-segmentation-fuels-revenue-growth-2/ ↗
Source Article
Customer segmentation is more than a marketing tactic—it’s a strategic approach that drives revenue, improves customer experience, and enhances operational efficiency. However, many companies struggle with knowing which customers to prioritize and how to act on segmentation insights. This is where 1…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey finding cited via 180ops blog; stated as 'more than 25%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations leveraging customer behavioral insights: 25% gross margin outperformance. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/behavioral-insights-gross-margin-mckinsey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/behavioral-insights-gross-margin-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- gross margin outperformance for organizations leveraging customer behavioral insights<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/behavioral-insights-gross-margin-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.