B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- marketing roi uplift for companies leveraging accurate real-time customer data (2025)
Companies that rely on accurate, real-time customer data can achieve 15–20% higher ROI in marketing according to a McKinsey study.
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Lighthouse Research Team
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Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.techment.com/blogs/why-data-integrity-is-critical-across-industries/ ↗
Source Article
In today’s hyper-connected economy, data is the new currency. Yet, much like financial systems, data must remain accurate, reliable, and secure to deliver real value. When data integrity is compromised—whether through human error, cyberattacks, or outdated governance practices—the consequences rippl…
Original Research
McKinsey
· Original study ↗
Methodology
Range 15-20%; midpoint reported. Cited as a McKinsey study in secondary blog.
Methodology documented
Segmentation
Industrymarketing
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Plain Text
companies leveraging accurate real-time customer data: 15% marketing roi uplift. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-customer-data-marketing-roi
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<blockquote cite="https://lighthousedata.io/data/mckinsey-customer-data-marketing-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- marketing roi uplift for companies leveraging accurate real-time customer data<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/mckinsey-customer-data-marketing-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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