B
Evidence Grade B
Graded
under review
Safe to Cite
Current
27%
27% -- marketing roi uplift for companies using advanced marketing techniques (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://sanguinesa.com/digital-marketing-deep-dive-strategies-beyond-the-surface/ ↗
Source Article
Digital Marketing Deep: Dive Strategies Beyond the Surface
Digital Marketing Deep: Dive Strategies Beyond the Surface
Kevin Chern
Digital marketing is more than just running ads or posting on social media. To truly connect with your audience and stand out in today’s noisy online world, you need to go beyond the basics. It’s about understanding your customer…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using advanced marketing techniques: 27% marketing roi uplift. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advanced-marketing-techniques-higher-roi
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<blockquote cite="https://lighthousedata.io/data/advanced-marketing-techniques-higher-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- marketing roi uplift for companies using advanced marketing techniques<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/advanced-marketing-techniques-higher-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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