B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- marketing roi uplift for Businesses using conversion goals (2024)
Businesses that set conversion goals see a 15% higher marketing ROI according to HubSpot (2024).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://designsource.com/how-to-use-google-analytics-to-improve-your-marketing-strategy/ ↗
Source Article
How to Use Google Analytics to Improve Your Marketing Strategy
05 Jun How to Use Google Analytics to Improve Your Marketing Strategy
Google Analytics is a powerful tool that provides businesses with in-depth insights into their website traffic, user behaviour, and marketing effectiveness. With over 28.1 million websites using Google Analytics (BuiltWith, 2024),…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot research cited by Design Source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses using conversion goals: 15% marketing roi uplift. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-goals-marketing-roi-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion-goals-marketing-roi-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- marketing roi uplift for Businesses using conversion goals<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/conversion-goals-marketing-roi-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.