B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- sales productivity increase for B2B companies adopting AI lead scoring (2026)
B2B companies adopting AI lead scoring experience a 15% to 20% increase in sales productivity within the first year.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://supalabs.co/it/blog/lead-generation-ai-b2b-freelance-agenzie-2026/ ↗
Source Article
Lead Generation AI B2B per Freelance e Agenzie nel 2026
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Original Research
McKinsey
· Original study ↗
Methodology
Source reports range 15-20% increase in sales productivity within first year; midpoint 17.5% used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies adopting AI lead scoring: 15% sales productivity increase. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-ai-lead-scoring-productivity
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<blockquote cite="https://lighthousedata.io/data/mckinsey-ai-lead-scoring-productivity" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- sales productivity increase for B2B companies adopting AI lead scoring<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/mckinsey-ai-lead-scoring-productivity" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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