B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14.5%
14.5% -- sales productivity increase for businesses implementing email automation (2025)
Businesses implementing email automation see an average 14.5% increase in sales productivity according to Salesforce's State of Marketing report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://blog.automatedsalesmachine.com/email-marketing-guide/ ↗
Source Article
The Complete Email Marketing Guide: Proven Strategies for Small Business Success - The Conversion Feed
TL;DR: Email marketing delivers an average $36 return for every $1 spent, making it the highest-ROI digital marketing channel available to small businesses, per Litmus. By combining a quality subscriber list, smart segmentation, and automated sequences, email marketing becomes a predictable revenue …
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce State of Marketing report, cited by blog
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Channelemail
Cite this stat
Plain Text
businesses implementing email automation: 14.5% sales productivity increase. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automation-sales-productivity-14-5pct
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<blockquote cite="https://lighthousedata.io/data/automation-sales-productivity-14-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.5%</strong> -- sales productivity increase for businesses implementing email automation<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/automation-sales-productivity-14-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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