B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14.1%
14.1% -- sales productivity increase for AI-powered sales (2025)
AI helped sales productivity increase by 14.1% year-over-year.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey
Primary
Tier C
https://martech.org/the-hidden-costs-distorting-your-ai-roi/ ↗
Source Article
The hidden costs distorting your AI ROI
Integration, oversight, data preparation, and displaced work can turn an impressive AI productivity gain into a much smaller financial return.
The post The hidden costs distorting your AI ROI appeared first on MarTech.
Original Research
The CMO Survey
· Original study ↗
Methodology
Year-over-year increase attributed to AI
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-powered sales: 14.1% sales productivity increase. Source: The CMO Survey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-sales-productivity-increase
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<blockquote cite="https://lighthousedata.io/data/ai-sales-productivity-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.1%</strong> -- sales productivity increase for AI-powered sales<br><small>Source: The CMO Survey (2025) · <a href="https://lighthousedata.io/data/ai-sales-productivity-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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