B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
11%
11% -- sales increase percentage for McDonald's UK (certain products after digital signage rollout) (2024)
McDonald's saw an increase in sales of up to 11% for certain products after implementing digital signage across the UK.
- Reported as an upper bound ('up to 11%')
- Applies to certain products only
- Exact measurement period/year not specified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
screencom.eu
Primary
Tier C
https://www.screencom.eu/blog/how-to-drive-sales-and-profitability-the-significant-role-of-digital-s… ↗
Source Article
How to Drive Sales and Profitability with Digital Signage
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How to Drive Sales and Profitability with Digital Signage
by Ameera Surekha-Groen on 7-May-2024
Digital signage represents a significant leap in the digital transformation of business advertising and customer communication. Digital signage is a dynamic and versatile tool. It utilises adva…
Original Research
screencom.eu
· Original study ↗
Methodology
Reported as an upper bound ('up to 11%') for certain products; year of measurement not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's UK (certain products after digital signage rollout): 11% sales increase percentage. Source: screencom.eu (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-uk-digital-signage-sales-lift-11
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-uk-digital-signage-sales-lift-11" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- sales increase percentage for McDonald's UK (certain products after digital signage rollout)<br><small>Source: screencom.eu (2024) · <a href="https://lighthousedata.io/data/mcdonalds-uk-digital-signage-sales-lift-11" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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