B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- cost per action reduction for McDonald's (2026)
McDonald's achieved a 63% drop in cost-per-action using predictive audiences and personalization.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cyberlicious.com
Primary
Tier C
https://www.cyberlicious.com/marketing-services/data-analytics-reporting-services/google-analytics-4… ↗
Source Article
Google Analytics 4 Configuration | cyberlicious® Digital Candy for Sweet Results®
Google Analytics 4 Configuration
Your data should belong to you. With privacy changes and AI shaping how people discover brands, first-party data is important for understanding your customers and measuring what truly drives conversions.
Our analytics experts configure Google Analytics 4 and connecte…
Original Research
cyberlicious.com
· Original study ↗
Methodology
Google Analytics 4 case study result cited by cyberlicious; single-company outcome
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's: 63% cost per action reduction. Source: cyberlicious.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-ga4-cost-per-action-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mcdonalds-ga4-cost-per-action-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- cost per action reduction for McDonald's<br><small>Source: cyberlicious.com (2026) · <a href="https://lighthousedata.io/data/mcdonalds-ga4-cost-per-action-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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