B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- cost per action reduction for high-attention ads (2025)
High-attention ads reduce cost per action by 51%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adlook.com
Primary
Tier C
https://adlook.com/blog/trendbook-2025-breaking-the-chains-of-digital-complexity/ ↗
Source Article
Trendbook 2025: Breaking the Chains of Digital Complexity
Original Research
adlook.com
· Original study ↗
Methodology
Cited in Adlook Trendbook 2025; original measurement source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
high-attention ads: 51% cost per action reduction. Source: adlook.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-attention-ads-cpa-reduction-51pct
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<blockquote cite="https://lighthousedata.io/data/high-attention-ads-cpa-reduction-51pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- cost per action reduction for high-attention ads<br><small>Source: adlook.com (2025) · <a href="https://lighthousedata.io/data/high-attention-ads-cpa-reduction-51pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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