B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- cost per action reduction for FBX News Feed ads vs web retargeted ads (2013)
FBX News Feed ads had a 77% lower cost-per-action compared to web retargeted ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2013
Entity
Sample Size
547
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
AdRoll
Primary
Tier B
https://solomozone.com/2013/08/05/retargeting-with-fbx-news-feed-ads-improves-roi/ ↗
Source Article
Retargeting with FBX News Feed Ads Improves ROI
Adroll study for FBX News Feed ads found that in the first 7 days after advertisers launched, News Feed ads helped raise total clicks from FBX advertising by 62%, and CPC on FBX for these advertisers decreased by 30%.
FBX News Feed Ads though, are less than 0.5 % of Total Ads, account for more than …
Original Research
AdRoll
· Original study ↗
Methodology
AdRoll advertiser campaign study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
FBX News Feed ads vs web retargeted ads: 77% cost per action reduction. Source: AdRoll (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fbx-news-feed-cpa-77-lower-web-retargeting
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<blockquote cite="https://lighthousedata.io/data/fbx-news-feed-cpa-77-lower-web-retargeting" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- cost per action reduction for FBX News Feed ads vs web retargeted ads<br><small>Source: AdRoll (2013) · <a href="https://lighthousedata.io/data/fbx-news-feed-cpa-77-lower-web-retargeting" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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