B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- brand value growth rate for McDonald's (2009)
McDonald's achieved a 34% year-on-year increase in brand value in the 2009 Millward Brown BrandZ ranking.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Millward Brown
Primary
Tier B
http://ronnie05.wordpress.com/2009/04/ ↗
Source Article
Posts from April 2009 on Ronnie05's Blog
Original Research
Millward Brown
· Original study ↗
Methodology
Year-on-year brand value growth per BrandZ ranking
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's: 34% brand value growth rate. Source: Millward Brown (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-brand-value-growth-34pct-2009
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-brand-value-growth-34pct-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- brand value growth rate for McDonald's<br><small>Source: Millward Brown (2009) · <a href="https://lighthousedata.io/data/mcdonalds-brand-value-growth-34pct-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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