B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- median conversion rate for Mass Merchants (2023)
In 2023, the median conversion rate for Mass Merchants in the Digital Commerce 360 Top 1000 database was 3.0%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Digital Commerce 360
Primary
Tier B
https://www.digitalcommerce360.com/mass-merchant-ecommerce-statistics/ ↗
Source Article
Key Ecommerce Statistics on Mass Merchant Category - Snapshot
Key Ecommerce Statistics on Mass Merchant Category – Snapshot
Mass Merchant
Mass Merchant Ecommerce Statistics
Mass Merchants online sales grew in 2023
Online sales for Mass Merchants increased in 2023 according to Digital Commerce 360 Top 1000 Database. Median conversion rate decreased to 3.0% in 2…
Original Research
Digital Commerce 360
· Original study ↗
Methodology
Digital Commerce 360 Top 1000 Database
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mass Merchants: 3% median conversion rate. Source: Digital Commerce 360 (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mass-merchant-median-conversion-rate-2023
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<blockquote cite="https://lighthousedata.io/data/mass-merchant-median-conversion-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- median conversion rate for Mass Merchants<br><small>Source: Digital Commerce 360 (2023) · <a href="https://lighthousedata.io/data/mass-merchant-median-conversion-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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