B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12.3%
12.3% -- median conversion rate for landing pages in events and entertainment industry (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (5)
Unbounce
Primary
Tier B
https://backlinko.com/landing-page-stats ↗
Source Article
12 Essential Landing Page Statistics for 2026
Also cited by
statista.com
https://www.statista.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
amusedigitals.com
https://amusedigitals.com/what-counts-as-a-good-conversion-rate-in-2025/
2026-09-30
2026-09-24
Original Research
Unbounce
· Original study ↗
Methodology
Unbounce report
Segmentation
Industrymarketing
Cite this stat
Plain Text
landing pages in events and entertainment industry: 12.3% median conversion rate. Source: Unbounce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/events_entertainment_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/events_entertainment_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.3%</strong> -- median conversion rate for landing pages in events and entertainment industry<br><small>Source: Unbounce (2026) · <a href="https://lighthousedata.io/data/events_entertainment_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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