B Evidence Grade B Safe to Cite Current

6.6%

6.6% -- median conversion rate for landing pages across all industries (2026)

Name: Median Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-07

2026 · Unbounce

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Attribution: Unbounce View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

6.6%

Unit

Percentage

Data Vintage

2026

Entity

landing pages across all industries

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Unbounce Primary Tier A

https://backlinko.com/landing-page-stats ↗

Confidence: 72/100 Vintage: 2026 Channel: Cc Extraction

Source Article

Designing Landing Pages: Best Platforms for B2B Lead Generation

On this page - Introduction - Why Landing Pages Are a Sales Problem, Not Just a Marketing One - Understanding B2B Landing Page Conversion Benchmarks - The Best Landing Page Platforms for B2B Lead Generation - How to Choose the Right Platform: An Evaluation Framework - Designing Pages That Actually C…

Also cited by

leadsdubai.com https://www.leadsdubai.com/how-to-design-the-perfect-landing-page-form-for-lead-…

2026-08-08

Backlinko https://backlinko.com/landing-page-stats

2026-08-18

Original Research

Unbounce · Original study ↗

Methodology

Data from Unbounce's Conversion Benchmark Report.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

landing pages across all industries: 6.6% median conversion rate. Source: Unbounce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cross-industry-median-conversion-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/cross-industry-median-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.6%</strong> -- median conversion rate for landing pages across all industries<br><small>Source: Unbounce (2026) · <a href="https://lighthousedata.io/data/cross-industry-median-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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