B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
58%
58% -- martech stack utilization rate for marketing leaders (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.speakdata.co.nz/is-your-business-ready-for-a-cdp/ ↗
Source Article
Is a Customer Data Platform right for your business?
How to know if you’re ready for a CDP.
Building a single view of the customer is something marketers have grappled with for a long time. The omni-channel customer journey is increasing both the need to create a single customer view and the difficulty of doing so. To enhance customer experience, driv…
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner research on martech stack utilization
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing leaders: 58% martech stack utilization rate. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-stack-utilization-gartner
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<blockquote cite="https://lighthousedata.io/data/martech-stack-utilization-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- martech stack utilization rate for marketing leaders<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/martech-stack-utilization-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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