B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- martech stack utilization rate for marketers (2020)
Marketers are only making use of 58% of their martech stack.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier A
https://biglittle.ai/Problems_of_a_Multi-Layered_Go-To-Market_Tech_Stack.html ↗
Source Article
The Problems of a Multi-Layered Go-To-Market Tech Stack
TLDR: Too many siloed tools = too many disparate insights = more noise less signal = poor business performance, frustrated ops users, ops shelfware. Integrated RevOps stack with comprehensive RevOps insights can declutter the chaos and tune your tech stack for better business performance.
The go-to-…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2020 Marketing Technology Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 58% martech stack utilization rate. Source: Gartner (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-stack-utilization-58-gartner
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<blockquote cite="https://lighthousedata.io/data/martech-stack-utilization-58-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- martech stack utilization rate for marketers<br><small>Source: Gartner (2020) · <a href="https://lighthousedata.io/data/martech-stack-utilization-58-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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