B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- martech stack utilization rate for Global marketers (2021)
In 2021, an average of 42% of the entire martech stack was utilized.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://apacnewsnetwork.com/2023/02/top-3-martech-trends-to-bring-brands-closer-to-their-customers/ ↗
Source Article
Top 3 Martech Trends to Bring Brands Closer to their Customers
Martech Trends has witnessed a massive transformation in recent years, thanks to the advancements in technology. It has also seen a significant rise in adoption owing to increasing demand for a tailor-made customer experience. Customer retention has never been more challenging since customers shift …
Original Research
Gartner
· Original study ↗
Methodology
Gartner research cited by secondary publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global marketers: 42% martech stack utilization rate. Source: Gartner (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-stack-utilization-2021
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<blockquote cite="https://lighthousedata.io/data/martech-stack-utilization-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- martech stack utilization rate for Global marketers<br><small>Source: Gartner (2021) · <a href="https://lighthousedata.io/data/martech-stack-utilization-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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