B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- agentic ai adoption rate for marketing teams (2025)
45% of marketing teams are already using agentic AI.
- No specific study or survey methodology is cited in the webinar promotional text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
orbitalx.com
Primary
Tier C
https://orbitalx.com/resources/abm-for-lean-teams-ai-agents-rewriting-abm-account-playbook ↗
Source Article
ABM for lean teams: How AI agents are rewriting the ABM account playbook
ABM for lean teams: How AI agents are rewriting the ABM account playbook
Learn how AI agents identify high-intent accounts using real-time buying signals, so lean teams can prioritise the right opportunities faster.
About This Webinar
AI agents and account signals are changing how ABM works.
Job cha…
Original Research
orbitalx.com
· Original study ↗
Methodology
Unattributed statistic cited twice in an OrbitalX webinar description (ABM/AI agents series); the figure is presented as the current share of marketing teams using agentic AI, but the original survey or study is not named and no methodology or sample size is given.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing teams: 45% agentic ai adoption rate. Source: orbitalx.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-teams-agentic-ai-adoption
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<blockquote cite="https://lighthousedata.io/data/marketing-teams-agentic-ai-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- agentic ai adoption rate for marketing teams<br><small>Source: orbitalx.com (2025) · <a href="https://lighthousedata.io/data/marketing-teams-agentic-ai-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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