B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- agentic ai adoption rate for Marketing Organizations (2025-01)
61% of Gartner webinar attendees stated that their organization has invested in agentic AI.
- Based on a webinar poll of 3,400+ attendees
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025-01
Entity
Sample Size
3,400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
50
Methodology
45
Freshness
95
Sources (2)
Gartner
Primary
Tier B
https://contentmarketinginstitute.com/content-operations/agentic-ai-content-team-burnout ↗
Source Article
What Every Content Leader Needs To Know About Agentic AI
Also cited by
bcg.com
https://www.bcg.com/
2026-08-18
Original Research
Gartner
· Original study ↗
Methodology
Gartner webinar poll
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing Organizations: 61% agentic ai adoption rate. Source: Gartner (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-agentic-ai-adoption-2025
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<blockquote cite="https://lighthousedata.io/data/gartner-agentic-ai-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- agentic ai adoption rate for Marketing Organizations<br><small>Source: Gartner (2025-01) · <a href="https://lighthousedata.io/data/gartner-agentic-ai-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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