C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
0.57%
0.57% -- click through rate for Google Ads (display ads) (2025)
The average click-through rate for Google display ads is 0.57%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.57%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
marketing.link
Primary
Tier A
https://marketing.link/what-is-ctr-and-how-is-it-calculated/ ↗
Source Article
What is CTR and how is it calculated?
WHAT IS CTR AND HOW IS IT CALCULATED?
Google Ads can increase brand awareness by 80%. Pay-per-click advertising, known as PPC, is considered one of the best marketing tools and is effective in almost every business niche, regardless of the target region.
CTR (Click-Through Rate) is one of the key me…
Also cited by
Addicted2PPC
https://www.addicted2ppc.com/click-through-rate/
2026-09-21
Original Research
marketing.link
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Google Ads (display ads): 0.57% click through rate. Source: marketing.link (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-link-ctr-display-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-link-ctr-display-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.57%</strong> -- click through rate for Google Ads (display ads)<br><small>Source: marketing.link (2025) · <a href="https://lighthousedata.io/data/marketing-link-ctr-display-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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