B
Evidence Grade B
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Aging
12.2%
12.2% -- marketing budget percentage for companies with revenues between $10–25 million (2024)
Companies with revenues between $10–25 million allocated 12.2% of their budget to marketing according to the Spring 2024 CMO Spending Survey.
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Lighthouse Research Team
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Evidence graded
Value
12.2%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Big Leap
Primary
Tier A
https://www.bigleap.com/blog/how-much-should-you-spend-on-digital-marketing-in-2026/ ↗
Source Article
How Much Should You Spend on Digital Marketing in 2026?
Frankly, there isn’t a solid answer to this question. Every business is unique and has different goals.
A company’s budget depends on various factors like industry, annual revenue, and goals. But even if there isn’t a one-size-fits-all strategy, the good news is that we’ve dug up useful industry sta…
Original Research
Big Leap
· Original study ↗
Methodology
Spring 2024 CMO Spending Survey
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
companies with revenues between $10–25 million: 12.2% marketing budget percentage. Source: Big Leap (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-10-25-million-2024
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-10-25-million-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.2%</strong> -- marketing budget percentage for companies with revenues between $10–25 million<br><small>Source: Big Leap (2024) · <a href="https://lighthousedata.io/data/marketing-budget-10-25-million-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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