B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
87%
87% -- ai adoption rate marketers for Marketers and businesses (2026)
Around 87% of marketers and businesses utilize artificial intelligence in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataRefs
Primary
Tier C
https://datarefs.com/statistics/ai ↗
Source Article
Artificial Intelligence Statistics & Industry Data | DataRefs
AI Job Replacement Statistics 2026 – Updated Data & Reports
AI and automation will replace 75 million jobs while creating 133 million new ones,…
Verified data and analysis covering AI adoption, market size, use cases, and growth trends. Built to support evaluation, forecasting, and informed decision…
Original Research
DataRefs
· Original study ↗
Methodology
Aggregator page citing AI adoption among marketers; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers and businesses: 87% ai adoption rate marketers. Source: DataRefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-ai-2026
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<blockquote cite="https://lighthousedata.io/data/marketers-using-ai-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- ai adoption rate marketers for Marketers and businesses<br><small>Source: DataRefs (2026) · <a href="https://lighthousedata.io/data/marketers-using-ai-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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