B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- ai adoption rate marketers for Marketers using AI in email marketing (2026)
About 63% of marketers use artificial intelligence in their email marketing operations.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Omnisend
Primary
Tier C
https://stackedreview.com/email-marketing-statistics ↗
Source Article
Email Marketing Statistics 2026: Key Benchmarks and Trends
Email Marketing Statistics 2026: Key Benchmarks and Trends
By :
Jaclyn Donaldson
August 3, 2026
Email still prints money in 2026. It returns roughly $36 to $42 for every $1 spent, more than any paid channel we test. Around 4.6 billion people now sit in an inbox, and 392.5 billion emails move each da…
Original Research
Omnisend
· Original study ↗
Methodology
Approximate figure ('About 63%') for AI usage among marketers (in email marketing context).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers using AI in email marketing: 63% ai adoption rate marketers. Source: Omnisend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketer-ai-adoption-email-2026
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<blockquote cite="https://lighthousedata.io/data/marketer-ai-adoption-email-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- ai adoption rate marketers for Marketers using AI in email marketing<br><small>Source: Omnisend (2026) · <a href="https://lighthousedata.io/data/marketer-ai-adoption-email-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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