C
Evidence Grade C
Use with Hedging
Recent
41%
41% -- ai adoption rate marketers for marketers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Sources (2)
Pipedrive
Primary
Tier A
https://www.pipedrive.com/en/newsroom/pipedrive-annual-state-of-sales-and-marketing-large-companies-… ↗
Source Article
Pipedrive annual State of Sales and Marketing: Large companies double RTO mandates compared to micro-companies, despite hybridity being paramount for enterprise teams
New York, August 27, 2025 – New research from Pipedrive, the easy and effective sales CRM for small businesses, highlights return-to-office (RTO) mandates are rising. In 8% of large companies, employees are now being asked to return to the office – twice the rate seen in micro-companies.
Despite thi…
Also cited by
Original Research
Pipedrive
· Original study ↗
Methodology
Pipedrive’s 2025 State of Sales and Marketing report
Segmentation
Channelrss_feed
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
marketers: 41% ai adoption rate marketers. Source: Pipedrive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adoption-marketers-2025
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<blockquote cite="https://lighthousedata.io/data/ai-adoption-marketers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- ai adoption rate marketers for marketers<br><small>Source: Pipedrive (2025) · <a href="https://lighthousedata.io/data/ai-adoption-marketers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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