B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
64%
64% -- technology adoption for marketers investing in video content (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Brafton
Primary
Tier A
https://www.brafton.co.uk/blog/news/content-marketing-recap-mays-top-news/ ↗
Source Article
Content marketing recap: May's top news | Brafton
Hi, Lauren Kaye here with a content marketing recap for May in this week’s content and coffee. It’s been an important month in search marketing as we hit major benchmarks for the most popular traffic sources and content formats. Here are three things to know as we head into June and kick off summer …
Original Research
Brafton
· Original study ↗
Methodology
Survey of marketers
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
marketers investing in video content: 64% technology adoption. Source: Brafton (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-investing-in-video-content-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-investing-in-video-content-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- technology adoption for marketers investing in video content<br><small>Source: Brafton (2023) · <a href="https://lighthousedata.io/data/marketers-investing-in-video-content-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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