B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- marketing budget increase planned for marketers (2022)
Over 72% of marketers plan to increase their marketing budgets over the coming year.
- Original survey or study not cited
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialspeaknetwork.com
Primary
Tier C
https://socialspeaknetwork.com/influencer-marketing-can-help-grow-brand/ ↗
Source Article
How Influencer Marketing Can Help Grow Your Brand | Social Speak Network Social Media + Digital Marketing Education
Influencer marketing has experienced unprecedented growth in recent years. Although once regarded as a fad, this strategy has now taken the digital marketing world by storm. In fact, brands and retailers are turning towards influencers as major marketing channels.
Influencer marketing is expected to…
Original Research
socialspeaknetwork.com
· Original study ↗
Methodology
Blog citing an unnamed source; original survey not identified
Methodology documented
Segmentation
Industryinfluencer_marketing
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
marketers: 72% marketing budget increase planned. Source: socialspeaknetwork.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-increasing-influencer-budgets
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<blockquote cite="https://lighthousedata.io/data/marketers-increasing-influencer-budgets" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- marketing budget increase planned for marketers<br><small>Source: socialspeaknetwork.com (2022) · <a href="https://lighthousedata.io/data/marketers-increasing-influencer-budgets" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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